Why You Should Dive Headfirst into This AdTech Jungle (and Bring Snacks)
Let's face it. AdTech is less like a serene garden path and more like an ever-expanding, sometimes confusing, often-cannibalistic jungle. Lucky for you, someone's been there and I’ve seen the cannibals.
This isn't just another newsletter; it's your essential guide to navigating the biggest news in AdTech, Programmatic, and Marketing, delivered with a refreshing blend of honesty, humor and absolutely no BS.
What You Get When You Join the Expedition:
DIY Media Buying (Sort Of): Offering tips and how-tos to help you navigate the platforms. Because while the self-serve options are great, they seem to be built by engineers who have never actually bought an ad.
No FOMO: Every hard-won insight, every take, every update arrives directly in your inbox. No more trekking through search results hoping you didn't miss something crucial.
Questioning Everything: Asking the questions no one else dares to, like Is this new product genuinely useful, or just another excuse for a bigger invoice?
The Real Talk: I’m not afraid to call out the absurdity. Because let's be honest, it's either laugh or cry in this industry.
Become the AdTech Insider: Arming you with just enough knowledge to confidently interject in meetings and leave everyone wondering how you're so informed (Spoiler: It's the Substack).
Kinks? What Kinks? Leave the wrestling matches with Amazon, Google, The Trade Desk to this. Real good, practical escapes are delivered from your most frustrating predicaments.
Join the expedition
Because someone has to make sense of this jungle. And who better than someone who's met the cannibals and knows where to find the good stuff?
To find out more about the amazing company that provides the tech for this publication, visit Substack.com.
Shelley
