Does anyone Day Part Anymore? Let's Go Berzerk!!
We're gonna rock this fraud until we knock it down. So turn off the TV , 'cause it's mayhem 'til the AM and No one watching CTV, yo makin' your company like K-Fed and letting yourselves go ....
“We're gonna rock this house until we knock it down… make K-Fed and let yourself go… “ Written by hometown Eminem.
He was right though, we need to not ONLY discover and define bad players, but make big strides in Knocking Fraud Out because most ads (yes the one that no sees) are either Fraud, Utility Apps, Incorrect Measurement, etc, And OUR AdTech house is held together by the termites, due to not eliminating fraud.
What’s the solution? It’s not a rhetorical question. We need to come together as Buyers, Agencies with Publishers and Exchanges (the good ones; they are out there!)
Here is a start to so the Real Slim Shady (instead of the Spoofed versions) Stands Up
For most expensive inventory (OTT/CTV) watched on a static device, your Clicks should be -0- and CTR 0.00%. Check out your Roku, Firestick, Samsung, etc. remotes/control devices because you can PAUSE but you can’t click on add! Need to see actions, test NBC's Peacock's QR Codes. Also OTT/CTV is the TOP FUNNEL just under Audio IMO so the Videos are for BRANDING, WATCHING, CREATING INTEREST OR EMOTION,
Buy and help your SPO Rep build PMPs. They are most important for CTV; AdTech criminals find CTV fraud to be the Holy Grail of all ad fraud, due to the price of course. With Magnite, you can’t go wrong and their service is spectacular. Check them out for video Magnite - The Largest Independent Sell-Side Advertising ... And their Certifications are well worth it and filled with knowledge
Rubicon Project
https://www.magnite.com
Day Part or your wasting money; unless your audiences are Nurses, Police / Security, or others who work swing or night shifts. I launch conservatively (i.e. no serving 2am-5pm UTC); then when there is enough actionable Data, this helps optimize for each specific campaign’s sweet spots.
Stop with the Frequency Capping with CTV or any In App. Apple’s Transparency Tracking and Goole’s cookie depreciation (whenever that’s coming. around, you can’t Frequency Cap a hashed ID. I forgot to mention GDPR and Privacy is arriving at the US. As well as rotating IP Addresses which make F-Capping near impossible.
ALL CTV is In App; if you add Web - you’ll pay for Pre-Roll at CTV Prices
We to hear suggestions and what’s worked collectively. DouleVerify, IAS, etc won’t do it. We have to come together or Our Companies that are currently being held together by the Termites will be a House of Cards.
Are you ready to Berzerk against Fraud and Slimy Tricks? Share this and let’s build our own UI out of Minds to Eliminate Fraud. #sharingiscaring