Be Bill Hicks. Be a Reader.
With the newest shenanigans, fraud (that's given fancy acronyms) AdTech needs more readers, and less total disregard for those who read and share and research.
What a month March has been and we’re not even half way through. Most of our colleagues are more interested in St Patrick’s Day happenings than ID Bridging (making cookie stuffing seem like small potatoes), Latency Issues, having Frequency being something we yearn for and can tell our grandchildren about when we walked 20 steps to work and were able to frequency cap.
I have a lot to say about our industry and the pirates who seem to be the captains now. But instead of adding my POV today which is I’m tired of the slobbering over “new technology” that is either fraud, doesn’t work or wasn’t tested.
I’d be curious as to how many media buying departments comb through their auction and bid logs. Programmatic is EASY. For the love. It’s understanding what’s under the hood. Most “Media Buyers” can pull levers. Just like turning on a car or rolling down a window and if you need it, adjust those heated seats. But very few understand the basics of aerodynamics or heat transfer or physics for that matter.
Imagine taking your car to a dealer and the tech can put your car on the lift, but has not idea how it runs. Those are the types who is buying media. I think the closest I came to a heart attack are seeing no block lists. And there were no PMPs or white lists either.
Okay, rant over. I’m getting off the topic of hoping to find some readers here. Or in the age of Podcasts, listeners too. And some great content that will inspire you to want to know what is under the hood.
A (cookie) bridge too far Ari Paparo | Mar 11, 2024
Privacy Sandbox’s Latency Issues Will Cost Publishers By Amanda Martin, Mediavine
We’ll dive into these topics and important updates next week. Until then…
